Dlhodob\u00fdm z\u00e1merom spolo\u010dnosti nie je navy\u0161ova\u0165 objem vyr\u00e1banej produkcie lacn\u00fdmi v\u00fdrobkami, ani pres\u00fava\u0165 obchodn\u00e9 aktivity do segmentu luxusn\u00fdch dver\u00ed, ale posil\u0148ova\u0165 poz\u00edcie v strednom cenovom segmente zameranom prim\u00e1rne na neust\u00e1le posil\u0148uj\u00facu ponuku atrakt\u00edvnych CPL a SOLO 3D povrchov doplnen\u00fdch nov\u00fdmi lakovan\u00fdmi povrchmi pre n\u00e1ro\u010dnej\u0161\u00edch z\u00e1kazn\u00edkov.<\/p>\n
Na\u0161ich dlhodob\u00fdch cie\u013eov chceme dosiahnu\u0165 najm\u00e4 maxim\u00e1lnym vyu\u017eit\u00edm inova\u010dn\u00e9ho potenci\u00e1lu na\u0161ich zamestnancov, a to tak v oblasti neust\u00e1lej inov\u00e1cie dizajnu a \u00fa\u017eitkov\u00fdch vlastnost\u00ed na\u0161ich v\u00fdrobkov, ako aj v oblasti inov\u00e1ci\u00ed na\u0161ich marketingov\u00fdch a obchodn\u00fdch postupov. V\u0161etky svoje aktivity smerujeme k tomu sta\u0165 sa l\u00eddrom v oblasti v\u00fdrobkov\u00fdch inov\u00e1ci\u00ed a inov\u00e1ci\u00ed obchodn\u00fdch postupov medzi \u010desk\u00fdmi v\u00fdrobcami interi\u00e9rov\u00fdch dver\u00ed a z\u00e1rubn\u00ed.<\/p>\n
Sme spolo\u010dnos\u0165ou, ktor\u00e1 sa dlhodobo zameriava na \u0161irok\u00e9 portf\u00f3lio z\u00e1kazn\u00edkov a tento smer na\u010falej rozv\u00edjame. Na\u0161ou cestou nie je \u0161pecializ\u00e1cia na jeden predajn\u00fd kan\u00e1l. V\u0161etko na\u0161e \u00fasilie smerujeme a na\u010falej budeme smerova\u0165 k tomu, aby sme boli spo\u013eahliv\u00fdm dod\u00e1vate\u013eom z\u00e1kazn\u00edkov zo segmentu DIY, \u0161pecializovan\u00fdch ve\u013ekoobchodov a maloobchodn\u00fdch siet\u00ed a developersk\u00fdch projektov. Z\u00e1kazn\u00edkom z jednotliv\u00fdch trhov\u00fdch segmentov pritom chceme pon\u00faka\u0165 rie\u0161enia maxim\u00e1lne vhodn\u00e9 pre ka\u017ed\u00fa z t\u00fdchto oblast\u00ed trhu a pod\u013ea \u0161pecif\u00edk ka\u017ed\u00e9ho z t\u00fdchto predajn\u00fdch kan\u00e1lov vhodne diverzifikova\u0165 dan\u00e9 v\u00fdrobkov\u00e9 portf\u00f3lio. Tomuto postupne prisp\u00f4sobujeme nielen aktivity v oblasti v\u00fdvoja nov\u00fdch v\u00fdrobkov, ale taktie\u017e diverzifikujeme marketingov\u00e9 aktivity spojen\u00e9 s predajom v\u00fdrobkov SOLODOOR v ka\u017edom jednotlivom predajnom kan\u00e1li. Strategick\u00fdm z\u00e1merom spolo\u010dnosti je vybudova\u0165 siln\u00fd predajn\u00fd segment priamych dod\u00e1vok do developersk\u00fdch projektov, ktor\u00fdch sa v uplynul\u00fdch rokoch SOLODOOR z\u00fa\u010dastnil iba nepriamo prostredn\u00edctvom svojich obchodn\u00fdch partnerov. \u010eal\u0161\u00edm strategick\u00fdm z\u00e1merom pre spom\u00ednan\u00e9 obdobie je \u010fal\u0161ie roz\u0161irovanie franchisingov\u00fdch predajn\u00ed najm\u00e4 do krajsk\u00fdch miest.<\/p>\n
K\u013e\u00fa\u010dovou \u010das\u0165ou strat\u00e9gie spolo\u010dnosti je posil\u0148ovanie zna\u010dky SOLODOOR. Popularita zna\u010dky SOLODOOR je spolo\u010dne s neust\u00e1lou inov\u00e1ciou na\u0161ich v\u00fdrobkov a zvy\u0161ovan\u00edm ich kvality k\u013e\u00fa\u010dov\u00fdm predpokladom pre \u010fal\u0161ie posilnenie poz\u00edcie na trhu interi\u00e9rov\u00fdch dver\u00ed a z\u00e1rubn\u00ed. Cie\u013eovou skupinou na posilnenie ob\u013e\u00fabenosti zna\u010dky SOLODOOR s\u00fa pritom najm\u00e4 fin\u00e1lni z\u00e1kazn\u00edci. S prihliadnut\u00edm na aktu\u00e1lne trendy v oblasti marketingu budeme maxim\u00e1lny d\u00f4raz kl\u00e1s\u0165 najm\u00e4 na posilnenie neust\u00e1le sa rozv\u00edjaj\u00facich nov\u00fdch foriem internetov\u00e9ho marketingu a s\u00fa\u010dasne skvalitnenie materi\u00e1lov pre priamu podporu predaja (katal\u00f3gy, produktov\u00e9 listy, argument\u00e1re, produktov\u00e9 a mont\u00e1\u017ene vide\u00e1).<\/p>\n
Pri zav\u00e1dzan\u00ed nov\u00fdch v\u00fdrobkov do portf\u00f3lia spolo\u010dnosti je v\u017edy prihliadan\u00e9 na platn\u00fa legislat\u00edvu a na celkov\u00e9 dopady do oblasti \u017eivotn\u00e9ho prostredia.<\/p>\n
S\u00fa\u010das\u0165ou strat\u00e9gie spolo\u010dnosti je neust\u00e1le zvy\u0161ovanie kvality poskytovan\u00fdch slu\u017eieb, zni\u017eovanie dopadov na \u017eivotn\u00e9 prostredie a prevencia zne\u010dis\u0165ovania, a preto sa vedenie spolo\u010dnosti rozhodlo zdokona\u013eova\u0165 integrovan\u00fd syst\u00e9m riadenia pod\u013ea noriem radu STN EN ISO 9001:2016 a STN EN ISO 14001:2016.\u00a0<\/strong><\/p>\n \u00a0Martin Dozr\u00e1l<\/strong><\/p>\n gener\u00e1lny riadite\u013e SOLODOOR a.s.<\/p>\n","protected":false},"excerpt":{"rendered":" Dlhodob\u00fdm z\u00e1merom spolo\u010dnosti nie je navy\u0161ova\u0165 objem vyr\u00e1banej produkcie lacn\u00fdmi v\u00fdrobkami, ani pres\u00fava\u0165 obchodn\u00e9 aktivity do segmentu luxusn\u00fdch dver\u00ed, ale posil\u0148ova\u0165 poz\u00edcie v strednom cenovom segmente zameranom prim\u00e1rne na neust\u00e1le posil\u0148uj\u00facu ponuku atrakt\u00edvnych CPL a SOLO 3D povrchov doplnen\u00fdch nov\u00fdmi lakovan\u00fdmi povrchmi pre n\u00e1ro\u010dnej\u0161\u00edch z\u00e1kazn\u00edkov. Na\u0161ich dlhodob\u00fdch cie\u013eov chceme dosiahnu\u0165 najm\u00e4 maxim\u00e1lnym vyu\u017eit\u00edm inova\u010dn\u00e9ho potenci\u00e1lu…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":98,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-104","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/solosk.mh370.cz\/sk\/wp-json\/wp\/v2\/pages\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solosk.mh370.cz\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/solosk.mh370.cz\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/solosk.mh370.cz\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/solosk.mh370.cz\/sk\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":0,"href":"https:\/\/solosk.mh370.cz\/sk\/wp-json\/wp\/v2\/pages\/104\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/solosk.mh370.cz\/sk\/wp-json\/wp\/v2\/pages\/98"}],"wp:attachment":[{"href":"https:\/\/solosk.mh370.cz\/sk\/wp-json\/wp\/v2\/media?parent=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}